How to choose a hosting for a website that will help increase business sales

In today’s Modern world, a website is one of the most significant tools. As a result, it’s critical that it runs swiftly and reliably. has put together some helpful guidelines for selecting a reliable hosting service.

What is hosting

Before we get into the nitty gritty of picking a hosting provider, let’s look at how it works and how various kinds vary.

There are three types of hosting: virtual (shared or web hosting), virtual dedicated server (VPS) and dedicated server. They differ from each other in the type of storage, resources, price and level of reliability.

Shared hosting

Good only for business card sites and is the most budget option. In this case, a single physical server hosts several hundred client sites, and computing resources are distributed between them.

This type of hosting can be compared to a hostel in which the kitchen and bathroom are shared, so there are often queues to access shared resources.

VPS hosting

VPS is similar to the previous type of hosting, but it compares favorably with it in that you have at your disposal, though a virtual, but already a separate server with a guaranteed amount of resources (disk, memory, processor) that belong only to you. It is considered an excellent option for online stores and landing pages that are built on developed CMS, such as Drupal, WordPress or Joomla

Placing a website on a VPS hosting can be compared to a separate apartment. There are neighbors, of course, but there is no longer any need to share resources. Despite the fact that the house is shared, no one will bother you within the apartment.

Dedicated server

A dedicated server is the most reliable, but at the same time, an expensive solution that is used in complex and resource-intensive projects. It differs from VPS in that all the resources of the physical server are dedicated to your needs.

In most cases, the most justified choice is VPS hosting.

Most often, especially commercial sites, we take virtual machines “ VPS Server without worries ” with maintenance, and this is understandable. Business needs guarantees that the site will work without interruption, and if a problem occurs, it will be solved quickly and efficiently.

By the way, when choosing a hosting, an important criterion is its further maintenance (technical support). Below we will take a closer look at why this option is so important.

Why server hardware matters

In addition to the type of hosting, the equipment on which the servers of the hosting provider operate also plays an important role. Fault tolerance directly depends on the quality of the motherboards, disks, memory and other components used.

When choosing a hosting for business, you should give preference to companies running on proprietary equipment, for example, from Dell, rather than on self-assembled racks made of conventional noname components. As a rule, hosting on branded hardware is more expensive, but, as the saying goes, a stingy person pays twice. Therefore, when choosing, you should not start from cost as the main criterion.

What you need to know about data centers

The hosting providers’ servers are located in special places – data centers. In accordance with the generally accepted classification, all of them are divided according to the level of reliability into four categories – from Tier 1 to Tier 4.

Since the fourth category is used only in large corporations and government organizations, and the first two do not provide for backup communication channels and work without stopping the servers, only Tier 3 or Tier 3+ data centers are suitable for business projects. Serious and proven players of the hosting market place their equipment in such data centers.

Data centers in this category have backup power and communication channels, as well as duplication of all infrastructure components and the ability to carry out technical work without stopping the servers. This means that in the event of unforeseen emergency situations, your site will work at the expense of backup channels.

Why do you need SSL

To protect the data transmitted by users, the servers use SSL protocols. A secure connection (HTTPS) is provided using encryption, and the green icon in the address bar of the browser speaks exactly about this. In addition to protecting against phishing and banal trust from users, SSL is also useful for business because sites with a secure connection are always higher in search results.

An SSL certificate must be requested from the registrar when submitting documents. Typically, you can purchase commercial SSL from most hosting providers or take advantage of the free Let’s Encrypt that has been gaining popularity lately.

Let’s Encrypt is a good solution for those who need a simple certificate for one domain. 

How uptime and download speed affect sales

It is a mistake not to attach importance to such hosting indicators as uptime and download speed. For a business, a website is a tool to increase sales, so any downtime means a loss of potential customers. It also reduces conversions also long loading times. Studies have shown that if the page load is delayed by just one second, the conversion drops by 7%, and the number of dissatisfied visitors increases by 17%.

The uptime should be as high as possible, the minimum value should be 99.5%. With the download speed, everything is exactly the opposite: the lower the better.

Why is the server control panel important

The convenience of the control panel provided by the hosting will determine the efficiency of interaction and changes in the settings of the sites hosted on the server. The control panel is a graphical tool (web interface) with which it becomes easy to manage hosting, you just need to have basic administration skills. It’s like a car with an automatic transmission: shifting takes place in one action. Easy and convenient.

There are many management systems available, both free and commercial. It is advisable to familiarize yourself with the capabilities of the one that is used by the hosting you like.

It is important to note here that both paid and free control panels do exist. And not always that free is bad, for example CPANEL and Plesk are one of the leaders in the world market.

What technical support should be

Many people think that they will only have to communicate with technical support staff during problems that a good hosting provider does not often have. However, in addition to breakdowns, there are many cases when you cannot do without the help of this service.

The efficiency and success of solving all your questions will depend on how competent and efficient the technical support staff are.

Most hosting providers provide basic technical support, and when choosing a provider, all you have to do is find out what questions the technical support will help you with and what you will have to do on your own. As a rule, technical support helps to resolve issues within the server administration, and everything related to site management is already the competence of its owner.

If you are not strong in server administration and do not have the appropriate technical skills, choose a hosting provider with maintenance (Management service).

In doing so, be sure to find out what is included in the list of services and what is not. Better yet, before buying, take the server for testing and check how competently, quickly and – what is important – the technical support answers humanely.

Common mistakes when choosing a hosting

Many people, in an attempt to save money, go for the most cost-effective options available, which often include unconfigured servers, and this results in a slew of difficulties. Because of this, it is necessary to have specific expertise and to devote sufficient time to site setup.

It is much more convenient to choose a hosting in which you get a completely ready-to-use VPS server with the included managed service.

Another common mistake is choosing a hosting service without service. This is another item of routine maintenance that requires specific skills or the involvement of specialists. It is logical to use hosting services, which also provide high-quality server service, especially if you do not have administration skills.


As you can see, choosing a hosting is not such a simple task, but if you approach the issue thoroughly and pay attention to important points, then there should not be any special difficulties.

First, you need to decide on the type of hosting. For selling sites such as online stores, it is best to choose a VPS. The next step is to study what equipment and data centers the hosting uses, uptime indicators and page load speed. It is also important to find out which server control panel is used, how well the technical support works, and how much of the service is provided as part of the service. 

If after reading this article you still have questions, write them in the comments. Let’s figure it out together.